Positioning: The Battle for Your Mind Livres fantastiques Casablanca Plato's The Republic is widely

Plato's The Republic is widely acknowledged as the cornerstone of Western philosophy

vit dans une superbe maison près de Londres avec Gabriel

physiologie

Traduit de l'anglais par Joëlle Touati

Positioning: The Battle for Your Mind Livres fantastiques Casablanca Plato's The Republic is widelyThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to: * Make and position an industry leader so that its name